2009年7月15日星期三

7月10日于建外soho发布新品上市会


  虽然全球金融危机放缓了世界经济发展的脚步,但并没有影响各国间的经贸往来,中国和澳大利亚作为世界上的两个资源大国,协同发展对于推动世界经济增长意义非凡。随着中国和澳大利亚双边贸易额逐年递增,中国已成为澳大利亚最大的商品贸易伙伴;第三大出口市场;最大的教育出口市场;以及第五大旅游市场。在过去的十多年间,两国双边贸易增长了5倍,至2007年已达到526亿美元。中澳两国积极推进的自由贸易协定(FTA)谈判在北京进行了第13轮,双方在政治层面重新取得了共识,并承诺继续努力扩大中国和澳大利亚两国企业间的合作,彼此互利双赢,开拓海外市场。
  7月10日,在中澳经济发展良好的大环境下,作为澳大利亚知名的营养素品牌——“蔓秀莱施(Mothernest)”为登陆中国召开了发布会,包括中澳两国经贸机构官员、中国保健协会官员、蔓秀莱施(Mothernest)品牌运营负责人、全国各地销售商代表以及中澳两国知名媒体齐聚建外SOHO东区的澳纽之窗,见证这一澳大利亚知名品牌进入中国市场的盛世。
  Mothernest品牌由澳大利亚RBK公司创始于1996年,产品广泛分布在大洋洲、欧美、亚洲各个国家,是饮誉国际十余年的卓越营养素品牌。该产品经由TGA和GMP双重标准认证的专业制造企业生产,并经澳洲相关机构授权使用“澳洲制造”的原产国标志。该标志是澳大利亚最认可(98%)、最信任(86%)的原产国标志,它代表该产品是在澳大利亚生长和制造的原装产品。只有符合严格认证标准的产品才可使用该标志。
  澳大利亚RBK公司已与澳纽集团达成战略合作,由其下属的北京分公司将Mothernest品牌推向中国市场,并将其中文名定为“蔓秀莱施”。蔓和莱均指草本植物,昭示品牌追求绿色健康、天然无污染的宗旨。施,取自“爱施者,仁之端也——《说苑•说丛》”,不仅表现出广施慈爱的品牌特质,而且表达了对消费者细致呵护,注重健康的品牌理念。该品牌在悉尼市中心著名的高档消费区The Rocks(岩石区)设有专卖店。超强的技术优势,科学的配方,上乘的原料,使蔓秀莱施(Mothernest)产品刚刚进入韩国便一举成为最受欢迎的国际健康品牌之一,销售遍及乐天、现代、三星等大型购物场所,以及首尔国际新机场免税店和各式健康品专营店。鉴于它在日韩市场的优秀表现,蔓秀莱施(Mothernest)作为中澳经贸合作的“亲善使者”先期进入中国市场,为中澳两国企业间的合作开创了良好的局面。与会各界人士一致盛赞澳大利亚产品的天然、纯净和高质,并对蔓秀莱施产品满足高端的中国市场需求十分期待。

1 条评论:

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